SUPERCHARGE

FAN PARTICIPATION

Launch gamified mixed reality 

experiences for fans in minutes.

PROVIDING MIXED REALITY FOR:
CREATE. ACTIVATE. MONETIZE.

DRIVE ACTION.
INCREASE RETENTION.

Optimize and monetize the fan journey at
live events like never before.
Phone

DIGITAL LAYER IN A PHYSICAL SPACE

Our easy-to-launch mixed reality platform transforms fan surroundings, blending physical and digital experiences for unparalleled fan engagement.

CHANGE THE GAME

ACTIVATE INFINITE FAN PARTICIPATION

AT EVERY TOUCHPOINT
Create custom fan journeys that keep fans coming back through gamification, social interaction, prizing, loyalty and rewards.

INSTANTLY DELIVER:

DIGITAL PASSPORT EXPERIENCES
VIRTUAL FAN FESTS
LOYALTY AND REWARDS
SCAVENGER HUNTS
phone
location
map

UNLOCK ACTIONABLE FAN INSIGHTS

WITH DATA YOU OWN

CAPTURE

Collect data about fan location, preferences and engagement. Thousands of data points to know fans better.

CONVERT

Keep fans coming back. 37% of fans use Fabric 4x or more per event.

CAPITALIZE

Turn insights into action and monetize fans. Increase repurchase intent, sponsorship and participation.

BRING FANS EVEN CLOSER TO THE ACTION

WITH SINGLE SPACE ACTIVATIONS
Centralize Prizes and Redemptions, Free-to-Play Games, Pick ‘Em, Waytelling and much more so fans always know where to go for the action.
MLS Using Fabs Example

INTRODUCING FABS

A NEW DIMENSION OF INTERACTIVE EXPERIENCES
Fabs go beyond digital objects, serving as mixed reality marvels that transform the way fans interact with their favorite live experience.
DELIVER:
3D EXPERIENCES
REAL-TIME VOTING & TRIVIA
FREE-TO-PLAY SCRATCHERS & DIGITAL DROPS
JUST-IN-TIME VIDEOS
HIGH-END ANIMATION
MIXED REALITY EXPERIENCES BRING FANS BACK
NHL
Intent

Leverage new digital medium for sponsorship activation and drive app downloads.

Result

Multiple partners activated with 92% prize redemption among fans.

MIXED REALITY EXPERIENCES BRING FANS BACK
NBA
Intent

Promote NBA ID and Event app downloads at tent-pole events.

Result

Over 90% of new app downloads and sign ups logged in for the mixed reality experience.

MIXED REALITY EXPERIENCES BRING FANS BACK
MLS
Intent

Drive fan loyalty through participation at live events.

Outcome

More fans, completing more activations and purchasing more merchandise.

IN THE NEWS

FABRIC IS MAKING HEADLINES
“THANK YOU FABRIC TEAM! EVERYONE AT THE NHL AND WESTJET IS EXTREMELY THRILLED WITH HOW THE OVERALL ACTIVATION WENT AT HERITAGE CLASSIC WEEKEND. WE LOOK FORWARD TO GROWING OUR RELATIONSHIP AND CONTINUING TO INNOVATE OUR FAN ENGAGEMENT EXPERIENCE TOGETHER!”
LYDIA NOVALIS, NHL

NO-CODE CREATOR FOR THE GEOSPATIAL WEB

screen

READY TO LAUNCH?

INSIDE THE GEOSPATIAL WEB

CREATING A WORLD WHERE EVERYONE BELONGS

WE ARE HIRING

Build the future of fan participation
HXD Community Logo

JOIN THE
HXD COMMUNITY

We’re fueling a future where tech ignites in-person connections.
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